Job Description

Job Description

Year Round

About the Company:

When you work at Mike Wiegele Helicopter Skiing you become part of a larger family of motivated people who thrive in a natural environment that promotes safe practices and good health.

At Mike Wiegele Helicopter Skiing we know that our employees are our most valuable asset. Our wages are highly competitive, and our subsidized housing and food services mean that our employees can save money while working in Blue River throughout the year. We offer opportunities for advancement in all departments and ensure that each employee is supported in their effort to provide excellent customer service every day.

Our culture is built on positive attitudes, ambition, and a passion for skiing. Whether you join us for an amazing seasonal experience or join our team in a year-round career capacity, employment at MWHS is the experience of a lifetime.

Position: Destination Marketing & Sales Specialist

Location: Blue River

Type: Full Time, Year-Round

Reports to: VP of Resort Operations

Overview:

The Destination Marketing & Sales Specialist is responsible for leading the summer sales initiative which includes securing sales prospects, managing re-bookings of current clients, and ensuring guest needs are met throughout their stay. This role will also be responsible for overseeing the creation of the annual summer marketing plan, ensuring the management and measurement of all summer marketing strategies, KPIs and communication. The workflow of summer sales and the coordination of marketing are offered in a year-round role that requires a flexible and adaptive schedule.

Responsibilities:

Summer Sales

• Develops and implements annual summer sales plan
• Ensures sales and profitability objectives are achieved in primary market segments
• Actively manages call schedule to ensure timely follow up of guests
• Builds relationships with target audiences and groups through in-person interactions, presentations, e-marketing, and phone calls
• Prepares and monitors summer sales budget
• Follows industry booking trends to determine unique summer offerings including group functions, conferences, and events
• Yield management of summer rates
• Works with Marketing Coordinator to develop marketing plan for summer operation
• Books and coordinates group sales, bus tours, individual reservations, and weddings
• Ensures the production of weekly tour reports and updates Summer Groups Calendar

Marketing

• Planning, Managing and Implementing of a comprehensive marketing plan
• Customer Relationship Management (in collaboration with Sales and Guest Relations)
• Stakeholder, Partner and Public and Media Relations
• Managing Brand Value and Brand Assets
• Marketing and Communication Asset Development and Management
• Budget Management of Marketing and Communication planning and activities
• Management of the Marketing and Communication Team
• Ongoing reporting to Management Team

Requirements & Qualifications:

• Graduation from a recognized post-secondary program with a degree or diploma in business, tourism, marketing or a related field
• Hospitality Marketing Expertise
• Branding & Campaign Management
• Digital & Social Media Strategy
• Data-Driven Decision Making
• Project Management & Collaboration
• Creative & Strategic Thinking
• 3 - 5 years' experience in the hospitality industry specifically with direct sales expertise preferred
• Event Management experience preferred
• Understanding of Online Travel Agency opportunities
• High level or proficiency with resort booking software, customer relationship management software, and Microsoft Office
• Valid Class 5 BC Driver's License
• Builds partnerships and works collaboratively with others to meet shared objectives
• Demonstrated experience and knowledge in all aspects of sales including growth strategies, financial analysis, and account development
• Strong working knowledge of hospitality industry principles, methods, and practices
• Professional presentation, email and telephone communication skills with the ability to effectively close sales
• Ability to coordinate meetings, receptions, and other events
• Presents a positive image and demonstrates personal integrity

Working Conditions:

• Working independently to contribute to the organization's success
• On site position located in Blue River, BC
• Proven ability to work under pressure and in a dynamic and challenging work environment
• Long hours of work putting in additional hours as required by business needs

Compensation:

An annual salary of $64,000, contingent upon experience and qualifications. Eligible for health, dental, and RRSP benefits after 90 days

Equal Opportunity:

Mike Wiegele Helicopter Skiing is committed to providing equal treatment with respect to employment according to the prohibited grounds of discrimination as established under human rights legislation. Mike Wiegele Helicopter Skiing ensures that all employees have meaningful employment that is ethical, fair, and free from discrimination or harassment. This commitment extends to the hiring process and throughout the course of employment.

**ONLY CANDIDATES SELECTED FOR THE NEXT STAGE OF THE RECRUITMENT PROCESS WILL BE CONTACTED**

Job Tags

Full time, Summer work, Seasonal work, Flexible hours,

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